In this article today we will talk about the importance of Video
Marketing and better video marketing tools that exist in the market.
According to Cisco, consumer
video traffic on the Internet will account for 80% of total consumer traffic in
2019. That will be an amazing 64% increase compared to 2014. For sellers, if
you are not yet taking advantage of the impact that videos may have in your
content marketing strategy, then now is the time to start.
Where can you find these Video
Marketing Tools? Here are 11, in no special order, that can help launch your
business and improve your video marketing initiative.
Hope You Like it:
Hope You Like it:
1.
Wideo
Founded in 2012, Wideo is an online video platform that allows you
to create, edit and edit animated videos in a very easy way. Wideo gives you
the option to customize your ad, presentation, tutorial, or product demo,
letting you add your logo, images or even background music. And, if you do not
feel completely comfortable creating a video from scratch, you can use one of
the templates to start in a matter of minutes. You can even hire one of Wideo's
professional graphic designers if you want something truly unique.
Wideo offers a free plan for
videos that do not exceed 45 seconds. If you need longer videos, the prices are
between $9 and $39 per month.
2.
Viewbix
Viewbix is one of the video marketing tools where you can create
an interactive video in just three steps - which can take you about five
minutes. This is achieved by adding a link to your video, adding a brand to
your video with simply adding a logo and action call buttons, and finally
choosing applications to help you achieve your goals, such as capture
generation.
Afterwards, you can upload
your video to social networks like Facebook and Twitter. They also have
triggered analytics so you can measure what is being effective and what is not.
And, if you do not feel comfortable managing your videos, you can contract from
Viewbox to manage all aspects of your video campaign.
Viewbox has a free version if
you only have one client. If you have more users, or want viewbox to manage
your campaign, you will have to contact a sales representative.
3.
Screenr
This online video recorder, which was founded in 2002, lets you
record your video and voice at the touch of a button. Then they give you a link
to share it on your website and social networks like Facebook and Twitter. It
may not be very revolutionary in terms of sound, but it is an effective way to
promote a product or service, demonstrate your experience, do a tutorial, or
teach tricks of your products or services. Screenr is undoubtedly one of the easiest
tools that is available on the web, so it's worth trying.
Screenr is free to use and
does not require registration or downloads.
4.
Slidely
Since 2012, Slidely has given people the opportunity to create
video presentations or music videos from existing photos, music or video clips.
When you have your presentation, you can hang it directly to Facebook, Twitter,
Instagram, YouTube and Pinterest. There are also widgets and emblems so you can
insert the video in a web page or blog. What makes Slidely stand out is that it
is also a social network, where the community can share and see the work of
others.
The registration in Slidely is
free for your pc or to download for free for iOS and Android.
5.
Powtoon
Powtoon is another tool that allows you to create professional and
animated videos of your products or services, presentations and tutorials in an
easy way. Founded in 2012, Powtoon is known for having a very user-friendly and
very intuitive interface that guides you through every step of the process to
create your video. You can export your video to Youtube in a matter of a couple
of clicks. Powtoon also declare that its users have experienced an amazing 300%
increase in activity.
Powtoon offers a free version,
but it comes with a watermark and a maximum of 5 minutes of video. Other plans
start at $18.
6.
WeVideo
Founded in 2011, WeVideo is a Service Software tool that gives its
users the power to create and edit videos for companies. Even if you have no
experience creating videos, WeVideo gives you the opportunity to become the
director of your video, giving you total creative control when working with the
company's professional graphic designers. You can also customize your video by
adding your logo, the colors you want, information, action calls, and then
upload the video to platforms like Youtube. One of the most attractive
components is that you can invite team members to collaborate and contribute to
the videos.
WeVideo has a free plan, but
for more storage options, you will have to choose between the plans offered by
the company.
7.
Stupeflix
Stupeflix allows you to create videos in just a matter of minutes
because it collects images, videos, music, presentations, maps and social
network channels such as Facebook and Instagram and positions them in a very
practical place. By doing this, you can focus more on the story you want to
tell.
Once your video has been
created, you can upload it to YouTube, Facebook or your website or blog in a
very easy way. This easy-to-use tool also comes with 16 different templates.
You can start creating videos
with Stupeflix, and its amazing application for iPhone, completely free of
charge. But for only $29 a month, you can have the Pro version that allows you
to create, in an unlimited way, high definition videos, voice over text to
speech, and custom action calls.
8.
VideoScribe
Founded in 2012, VideoScribe is a software that allows you to
create blackboard animations automatically. This may sound too good to be true,
but this task is achieved by allowing users to choose and add image, text,
music, dubbing, and canvas, which then becomes a totally unique whiteboard
video.
It offers a trial period of 7
days, but once you buy the software (which comes out at $11 a month), the
watermark will be removed and you can create high definition videos and work
offline.
9.
Filmora
Known before as Wondershare Video Editor, Filmora is a software
that gives you the opportunity to perform basic edits (cut, rotate, brightness,
contrast, speed), audio editions, and advanced effects such as Image in Picture
and Scene Detection.
Filmora also offers a music
library, transparencies, filters and texts to help make your video stand out.
You can try Filmora for free, but then you will have to buy the software for $19.99 per year or $39.99 for a lifetime license.
10. Vidyard
Since 2010, Vidyard has been offering essential details such as
the duration of attention of a viewer, clicks behavior, the situation of the
viewers, where your videos are shared, and how videos can increase your ROI.
These types of metrics and
information means that you can create and share videos more effectively,
because you know how and where to get the attention of your viewers. Vidyard
also allows you to create an email gate during the beginning of the video so
you can collect emails and CTAs that come out.
They can be easily inserted
into landing pages and come with incorporation with Salesforce.
Unlike other examples in this
article, Vidyard offers a wide range of prices depending on what you and your
brand are looking for.
11. Wistia
Wistia is a very powerful video and hosting company that was
founded in 2006. One of the most distinctive analytical features is heatmaps,
which shows exactly where the viewers watched the videos, where they stopped,
or saw again.
Wistia allows you to create 25
free videos, but it's worth taking a look at the payment plans that start at $25 a month if you want to use applications such as marketing incorporation,
lead creation tools, and advanced analytics.
We hope that this list of
video marketing tools has been useful to start working with a strong Video
Marketing strategy. If you are interested in deepening these issues do not
forget that we have the Digital Marketing Master of AdveiSchool where we see in
detail all the strategies on Digital Marketing.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.